Founder experience
I've built and scaled startups, including Obby and Baluu, and now advise disruptive founders on strategy and growth.
Straight-talking advice for founders and leadership teams
I'm Tom Batting, a Forbes 30 Under 30 founder and founder of FirstMotion. I now advise leadership teams on board strategy, growth, go-to-market, AI implementation, operational efficiency and finance and fundraising.
Why work with me
An operator's perspective, not just an advisor's
What I advise on
Six areas, one operator's perspective
Board Advisory
Governance, strategic decision-making, and a steady hand in the boardroom.
Growth
Finding and compounding the levers that actually move the business forward.
Go-to-Market
Positioning, launch strategy, and the plan to get a product in front of the right people.
AI Implementation
Practical AI adoption: what to build, what to buy, and what to ignore.
Operational Efficiency
Operating playbooks, process, and org design that scale without adding friction.
Finance and Fundraising
Fundraising narratives, investor relations, and the financial planning behind them.
What people say
Tom has been a game changer for TYX Studios! Since working with him and his partners, we've seen a remarkable boost in visibility and a steady flow of high-intent enquiries leading to some amazing customers.
From the outset, it was clear that Tom's ability to grasp our business and priorities quickly was going to be a game changer. Offering strong strategic advice was icing on the cake.
Tom is like another founder, always there when we need him with the ability to deliver results that exceed our expectations.
Blog
Latest insights
The Extinction Risk Debate Is a Distraction for Operators
AI existential risk matters for policymakers and frontier labs, but founders burning attention on it instead of implementation are wasting a real window.
Code Red Panics Prove AI Labs Have a Lead, Not a Moat
When a lab as dominant as OpenAI can reportedly go into internal panic mode over a rival's release, competitive advantage in AI is now measured in months.
AI Browsers Will Kill the Ten Blue Links Growth Model
Once agent-driven browsing goes mainstream, content built only for human scanning stops working, and a strategy measured on rankings alone is already out of date.