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Strategic Advisory
I work directly with founders and leadership teams to help them make better strategic decisions and move faster. My focus is on clarity, growth and outcomes, drawing on experience scaling my own ventures and advising boards. Typical areas include strategy advisory, go-to-market planning, operating playbooks, board and investor support.
Digital Visibility
A strong digital footprint is critical for growth, from how your brand is found in search, to how it appears in AI-driven engines, to the way customers experience your website. My role is to advise leadership teams on the strategy: where to focus, what good looks like, and how digital visibility links to growth. For hands-on delivery of SEO, PPC, content optimisation and AI search (including GEO, AEO, AIO and SXO), check out FirstMotion, a specialist AI Search agency that I run. Together we ensure strategy and execution are aligned, giving you both board-level guidance and an expert delivery team
Why work with me
Founder Experience
I’ve built and scaled startups, including Obby, and now advise disruptive founders on strategy and growth.
Practical Insight
I combine hands-on operating experience with board-level advisory for SaaS, marketplaces and digital businesses.
Clear outcomes
I help leadership teams focus on what matters — go-to-market, pricing, fundraising narratives, and execution partners.
Partner Network
For SEO, PPC, and AI search delivery, I work with the specialist team at FirstMotion. For Website design, development and AI Process Automation I work with the team at Spurwing.
Tom has been a game changer for TYX Studios! Since working with him and his partners, we've seen a remarkable boost in visibility and a steady flow of high-intent enquiries leading to some amazing customers. Tom has played a pivotal role in rebuilding our sales and marketing arm from the ground up, driving both strategy and execution. Thanks to his expertise, our growth has been nothing short of phenomenal!
From the outset, it was clear that Tom’s ability to grasp our business and priorities quickly was going to be a game changer. Tom is able to cover the basics while going above and beyond to deliver well ahead of expectations. Getting the technical brief right is what we expected; offering strong strategic advice was icing on the cake. With experience in building, operating and exiting digital businesses, the range of skills, experience and expertise offered by Tom is rare to say the least. It also helps enormously to know that you’re dealing with genuinely decent human beings.
Tom has been instrumental in the successful launch of Drop Dead Generous. Tom's expertise in digital strategy elevated our brand to the next level. Beyond just the launch, his ongoing fractional CTO services has been invaluable, ensuring our digital operations run smoothly and efficiently. Tom is like another founder, always there when we need him with the ability to deliver results that exceed our expectations.
About Tom
Tom Batting is a Forbes 30 Under 30 entrepreneur and the founder of Obby and Baluu, two high-growth platforms that were successfully scaled and acquired. Tom advises founders and leadership teams on strategy, growth, and digital visibility. His focus is on clarity, go-to-market, and operating playbooks, drawing on first-hand experience of building and scaling ventures. For hands-on delivery across SEO, PPC and AI Search, Tom also leads the specialist team at FirstMotion to ensure strategy and execution are tightly aligned. Passionate about building disruptive brands and creating standout user experiences, Tom combines big-picture thinking with practical insight. Outside of work, he’s a proud father of four and a big fan of LEGO, snowsports, padel tennis, and discovering great food.
Get in touch to find out more about what I can offer and how I can help your business.